Remarketing, also known as retargeting, lets businesses show ads to potential buyers who’ve previously visited the business website as they browse the Web.
When we use remarketing, we tag pages of your business site that correspond to certain categories you want to promote. For example, we would add a “TV” tag on all of the pages where you sell televisions. We can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visited these pages as they browse sites across the Google Display Network.
Why We Use Remarketing
Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web — and making sure your brand is top of mind when they’re ready to buy –- can radically improve ROI. For example, if you wanted to expand the reach of your fashion brand, you could target only women between the ages of 18-24 who have not yet visited your site, and present them with an offer that is tailored to them.
For more information, please see: http://www.google.ca/ads/innovations/remarketing.html