Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the best organic way to create long term happiness and is the center piece of any internet marketing strategy.  Typical SEO efforts will take 4-6 months to achieve.  SEO helps direct search engine traffic to websites and is similar to Pay Per Click advertising, except there is no charge for these clicks.  SEO is a very effective lead generation tool and also helps out in establishing brand awareness.  By targeting specific keywords, SEO can connect you with searchers who are looking for the products and services you offer.

Considerations

As an Internet marketing strategy, Search Engine Optimization (SEO) considers the following:

  • how search engines work
  • what people search for
  • the actual search terms or keywords typed into search engines
  • targeted audience

Optimization

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Our SEO specialists will only use white-hat techniques, which means nothing unethical or else Google will ban the website easily.