When many of us think of marketing automation, we think about email. Automated e-mails, also called “drip e-mails,””drip projects,” or “auto-responders,” are the foundation of marketing automation.These pre-scheduled emails go out at particular times, based on particular actions your customers take. By planning and enhancing these emails, you can create an outstanding lead nurturing system for several kinds of prospects. You can utilize all these same tools to keep your existing clients, too.That’s all well and good. It’s excellent. Marketing automation works, and it works extremely well. There are plenty of studies that show it creates exceptional returns.