University Canada West is one of the premier private university in Downtown Vancouver. They specialize in MBA, Bachelor programs targeting international students from Mainland China.
To stand out from the crowd, Juuga Marketing leverage the same branding to create a Chinese landing page, focusing on a type font and graphics that is cohesive with the image. Google Adwords campaigns had been focusing on local North American Chinese, as well as display ads and retargeting ads.
Juuga also helped UCW to create a Overseas Public Account on Wechat, a popular instant messaging chat. The Public Account contains menu, articles, and videos that develops UCW into one of the social hubs for the current and prospective Mainland Chinese students.