Web Marketing: ART VS SCIENCE
Web marketing is a combination of art and science. The art part comes from the visuals – the branding, the design, and the aesthetics.
The science part depends on the ability for the search engine to index your website. Through marketing technology we find the right strategy to drive relevant traffic and leads.
Our Process, aka the Juuga Way
Strategies We Use
Google AdWords is the leading search engine for Pay Per Click (PPC) campaigns and an essential tool for any business who wants to get involved with paid search advertising. With 67% market share and significantly higher impressions and click through rates than other search engines, using AdWords is the obvious choice.
Search Engine Optimization (SEO) is the best organic way to create long term happiness and is the center piece of any internet marketing strategy. Typical SEO efforts will take 4-6 months to achieve. SEO helps direct search engine traffic to websites and is similar to Pay Per Click advertising, except there is no charge for these clicks.
By remaining top-of-mind and reaching out to your customers, email marketing is great at customer retention and brand awareness. Because of the many ways to collect email addresses – by giving away free content, running contests, and engaging on social media – email marketing can also help you generate leads and make initial contact with potential customers.
With our proprietary landing page platform, your content is integrated fully into our marketing automation. The landing page will include Call to Action (CTA), downloadable content, and the email received can be integrated directly into ActiveCampaign, Mailchimp, or other CRM via Zapier.
Social Media Marketing is about recognizing who your existing customers are, and remind them they are your best assets.
Juuga partners with professional graphics designers and printers, to provide a full solution for Direct Mail that complements with the Canada Post Direct Mail system. We provide design pointers and website analytics to evaluate the campaign.
Remarketing, also known as retargeting, lets businesses show ads to potential buyers who’ve previously visited the business website as they browse the Web.