Web Marketing: ART VS SCIENCE
Web marketing is a combination of art and science. The art part comes from the visuals – the design of the website, the aesthetic the caters to the audience.
The science part, comes from the machine understanding of how Google view your website. Google had gone through multiple versions of software updates, each update impacted the SEO industry a great deal. The direction of Google going is towards white hat techniques, ones that encourage genuine interest from legitimate users.
Our Process, aka the Juuga Way
What does your management fee include?
- Custom tailored strategy plan
- Landing page creations
- Adword management for search and display ads
- Bi-weekly review and making minor changes and adjustments to website
- Advertisement on other platforms – all track back to your main website
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Strategies We Use
Google AdWords is the leading search engine for Pay Per Click (PPC) campaigns and an essential tool for any business who wants to get involved with paid search advertising. With 67% market share and significantly higher impressions and click through rates than other search engines, using AdWords is the obvious choice.
With our proprietary landing page platform, your content is integrated fully into our marketing automation. The landing page will include Call to Action (CTA), downloadable content, and the email received can be integrated directly into ActiveCampaign, Mailchimp, or other CRM via Zapier.
By remaining top-of-mind and reaching out to your customers, email marketing is great at customer retention and brand awareness. Because of the many ways to collect email addresses – by giving away free content, running contests, and engaging on social media – email marketing can also help you generate leads and make initial contact with potential customers.
Bing Ads covers roughly 30% of the Pay Per Click (PPC) search market. While it is not as popular as Google Adwords, it serves a different group of audience. Bing Ads typically has a lower PPC cost, and Bing is the default search engine for most Windows and Apples users.
Search Engine Optimization (SEO) is the best organic way to create long term happiness and is the center piece of any internet marketing strategy. Typical SEO efforts will take 4-6 months to achieve. SEO helps direct search engine traffic to websites and is similar to Pay Per Click advertising, except there is no charge for these clicks.
Juuga partners with professional graphics designers and printers, to provide a full solution for Direct Mail that complements with the Canada Post Direct Mail system. We provide design pointers and website analytics to evaluate the campaign.
Google Business View Photos, also known as Google 360 photos, is a great way to showcase your retail space to your customers.
Social Media Marketing is about recognizing who your existing customers are, and remind them they are your best assets.
Remarketing, also known as retargeting, lets businesses show ads to potential buyers who’ve previously visited the business website as they browse the Web.