How does Google Ads Work?
For most advertisers, Google Ad words is the best way to advertise online. Google Ads work by creating an advertisement that is displayed alongside Google’s search results as well as on other websites and in mobile apps. If you have had a look online today, then you will have seen Google Ads on almost every website you have visited. Google Ads should be one of the top digital marketing strategy for your business.

Understanding Your Customers’ Intention
There are many things to consider when setting up Google Adwords campaigns. One of the most important is what the customer wants in a search engine result page. If your campaign does not satisfy the customers’ intentions, you won’t see the positive ROI (Return on Investment) you are hoping for. The key to understanding the customer’s intention is to pay attention to the search terms they are using.

As the #1 search engine, Google Ads uncovers web visitors’ intentions. Depending on the buying journey, they are either early in their research phase, or they are ready to make a purchase.

Ad Optimization
If you want to get the best return on your ad spend, you need to fully understand the nuts and bolts of how PPC ads work. The most successful ad campaigns are those in which the advertiser fully understands Google AdWords and all of its inner workings. After all, you don’t want to waste your hard-earned ad dollars on an ineffective campaign, or worse, run afoul of Google’s Terms of Service. There are so many factors that go into making a successful campaign that it can be overwhelming for some ad campaigns. The good news is, Google’s AdWords platform is robust enough to handle complex marketing plans and campaigns. It just requires a solid understanding of the system and the right strategy.

Juuga provides weekly ad optimizations, which includes ad copy update, search terms and keyword inspection, and a monthly report to offer insights to your ad spend.

How to work with an Adwords Agency
If you’re a business owner looking to increase your sales with Google search advertisement campaigns and display advertising campaigns, you should consider working with an ad agency. Many businesses skip this step, thinking they can work directly with Google, or go with an online consultant or freelancer instead. However, there are many components that go into a successful AdWords campaign. Choosing the right keywords is just the beginning. It is also important to consider how you will structure your ads, how often you will run them, and how you will optimize your landing pages. Sure, you can “wing it” and see how your campaign does, but that is a risky method to employ when you are depending on your AdWords ads to generate leads and sales. We recommend hiring a Google AdWords agency to handle your AdWords campaign for you. A reputable AdWords management company will have access to the latest tips and tricks in AdWords and will be able to continuously optimize your campaigns so that you will get the best results possible, from ad creation and management to conversion tracking and reporting.

What makes Juuga different from other Google Ad Agencies
Juuga Marketing has been a Google Partner since 2014. We have helped many businesses in different industries and even languages to get ahead in search engine marketing.

The key differentiator for Juuga is our understanding of the Google Ads product versus other Google ad agencies. Juuga’s dedicated account manager have a deep understanding of the latest features and updates, which are constantly being added to the platform. Because of our experience and knowledge of the latest Google Ads product updates, we are able to better implement them into their clients’ campaigns than other Google ad agencies. Our dedicated digital marketing agency’s account manager understand the Google Ads product so well that we are able to provide our clients with high quality services that they may not be able to find with other agencies. For Juuga is our understanding of the Google Ads product versus other Google ad agencies.