AMA Marketing Automation
Join Our Next AMA Office Hour for Marketing Automation
An open discussion of Marketing Automation, Email Marketing, and the various benefits and qualities of various Automation Platforms. Whether you are a business owner, student, or seasoned marketing professional, you can join us to discuss or ask questions related to all things marketing automation – including Activecampaign, Hubspot, Zapier, or other marketing automation or CRM platforms.
What is expected in this event?
Your participation is key. This is NOT a webinar – not those that you can multi-task with 10 things in the background and pretend that you are listening in. We EXPECT you to actively participate. Prepare questions, show your face, be respectful when others are talking.
If the above description suits you, please register to our event!
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What Is Marketing Automation?
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
The Idea
At its best, marketing automation is a combination of software and strategy. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers.
Think of effective marketing automation like growing a garden. You need fertile soil, ripe for growth. You need seeds to sow. And you need water and light to nurture those seeds into a lush, blooming plant. With good marketing automation, it’s easier to nurture leads (the seedlings) well enough to produce paying customers (a lush, full-grown plant).
But it doesn’t end there. Customers are more than just the output of successful marketing automation. They should be at the center of everything you do, which means marketing automation should continue to play an important role in your relationship with them.