What is a social media dashboard?
As social media becomes an increasingly important part of our daily lives, many users are turning to social media analytic tools to keep track of their social media accounts and social media reporting. Social media dashboards are like digital control centers that show you all your social media activity and engagement across multiple platforms from a single interface. The best social media dashboards will also suggest ways in which to improve your social media activity, show you reports that tell you what works and what doesn’t, and provide notifications when new followers are gained or when important opportunities arise.

A Social Media Dashboard is a reporting tool used to track engagement metrics across multiple platforms using a single interface. Social media dashboards pull data from Facebook, Twitter, LinkedIn, Instagram, and Pinterest to create unified metrics reports.

Why use a social media analytics dashboard?
Social media marketing is all about engagement, although measuring engagement can be a challenge. Each social media platform offers its own vernacular and unique metrics (not to mention its own specific challenges). A social media dashboard reconciles social media metrics into a single reporting interface that can be shared to everyone on your marketing team.

What is a social media KPI?
In a perfect world, businesses would have a complete and thorough idea of which social media KPIs are the most important for their success and what they need to do to improve them. Unfortunately, this is not the case for most companies. In fact, a recent study by Juuga found that more than 90% of social media users don’t know what their company’s social media KPIs are or how to find them. This is not the fault of the social media users, though, but of the companies themselves. Many simply don’t take the time to understand what their KPIs are and what they mean for the success of their business.

Social media KPIs (short for social media key performance indicators) are the measurable metrics that demonstrate how successful a company is at meeting its business goals and objectives. Social KPIs come in a wide range of possibilities and it’s easy to get lost among all these numbers.

What are social media analytics and why should you track them?
Today, social media metrics are some of the most common ways that businesses measure the success of their social media campaigns and efforts. These metrics are used to determine the success or failure of your efforts, but can also be used to measure your overall performance and growth. In fact, many businesses now consider their growth on social media to be as important as the growth of their website traffic, and for good reason. These are just some examples of blog ideas that you could write about on any topic. Once you have your blog idea, you can start to write your introductory blog post.

Your social media goals are what determine your metrics. For every goal, you need a related metric, which will help determine if your social strategy is hitting the mark or not.

Social media metrics are important because they prove you can measure how successful a campaign is, how well your social media strategy is performing, and ultimately if you will have an impact on your overall business. Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. And last but certainly not least, metrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up.

How do I track follower growth on my social media channels?
Social media management tools are an excellent option if you want to grow your network fast. These analytic and engagement tools can help you schedule posts in advance and post on your behalf at optimal times. This way, you can reach a much wider audience and grow your follower count. However, it’s important to track your progress and make sure that your use of these tools is not harming your reputation.

Social media management tools are an excellent option if you want to grow your network fast. These analytic and engagement tools can help you schedule posts in advance and post on your behalf at optimal times. This way, you can reach a much wider audience and grow your follower count. However, it’s important to track your progress and make sure that your use of these tools is not harming your reputation.

View the number of followers you have on any of your favorite social media management channels(LinkedIn, Twitter, and Instagram) at any given time. Track your daily follower growth and compare this analytic data to the same time the previous month.