Google Analytics is an often underused digital marketing tool. It can provide a better understanding of your website users by tracking important metrics such as the source of traffic, quality of your audience, conversions on your websites and the effectiveness of your marketing strategies. Humphrey Ng of Juuga Marketing looks forward to introducing and walking you through this valuable tool.
Workshop schedule:
• 8:30am – 9:00am: Registration & Refreshments
• 9:00am – 10:15am: Presentation
• 10:15am – 10:30am: Break
• 10:30am – 11:30am: Worksheets, Presentation and Q&A
Key takeaways:
• The basics of Google Analytics
• Audience, Acquisition, and Behaviours
• Which channels grow your business, which content drove traffic, and whether this traffic is meaningful
• Tracking and measuring the success of your website
Please bring your laptop and your Google Analytics account. A demo account link will also be available to those who do not already have their own account set up.
About Juuga Marketing:
Since 2012, Juuga Marketing has been helping organizations grow through Insights & Automations. Owner-operator Humphrey Ng, whose career began as a space software engineer and later pivoted to the business development for a travel startup, brings his range of experience that blends marketing with technology. Humphrey is certified as a Google Analytics IQ (Individual Qualification) and is a Certified Consultant for the marketing automation software ActiveCampaign.