Construction and Trades
What makes your Construction & Trades Business Unique?
Many construction and trades companies have limited online visibility, making them challenging to reach potential customers who are looking for their services online. Establishing and maintaining a strong online presence is crucial in today’s digital era.
- Competition: Trades is highly competitive, with numerous companies vying for the same customers in the same geographical area. It is challenging to differentiate and stand out from the competition.
- Building trust and credibility: Potential customers often have concerns about the reliability, quality, and trustworthiness of trades.
- Using images & videos: Communicating the quality of craftsmanship, attention to detail, and completed projects using visual elements such as images and videos.
Our Tools & Strategy
What are some of the lead capture strategy for trades and construction companies?
Good Lead Capture Ideas for trades & constructions companies:
- Educational articles
- Introductory videos
- Introductory Neighborhood Guide
- Buyers’ / Sellers’ Checklists
- Worksheets
Lead Nurturing Stategy
What are some of the lead nurturing tips for trades professionals?
Many trades and constructions have specializations – it is important to have a system that captures, nurtures, and converts the leads.
- Create Different Landing pages.
- Focus on a specific niche market – such as certain neighborhood that you are familiar with, or a specific type of buildings that you have knowledge of.
- Be as specific as you can, and you will be able to focus your marketing effort to drive the right traffic to the right landing page.
Analytics Tips for Trades and Constructions
What are some of the tools to track these strategies?
It is important to segment where your visitors come from and how they find out about your content, to determine which channel bring in the most visitors to your website.
It is equally important to find out which channel brings in the best quality of traffic – how many pages they have browsed, what is their page duration, and most importantly, their goal conversion rate.
Marketing Management Services
Looking to start your digital marketing project?
Some of our Clients
