Benefits of Content Curation for Your Business
What is Content Curation?
The practice of sourcing content from a third-party’s material and sharing that to your website by adding more value to it is content curation. It is the art of organizing, annotating and expand the existing content in order to make it your own.
To get your site ranked well on Search Engine Results Pages (SERPs), you must have some content updated on it periodically. With the help of content curation, you can quickly add high quality articles and images on your site and this helps you to get more traffic to your site. To fill up your content with something that qualifies as valuable you must focus on sources from where you select your content for which always start with the sites you already know, check the date when content was published and select the most recent ones.
Attract more organic traffic
If you’ve chosen the content that is relevant to your audiences and curated more value while adding your comments on it then it would be easy for your site to attract more organic traffic. Organic traffic is used to describe the visits to a website coming from a search engine’s organic results and not paid ads, which helps your site to become an excellent reference source. It can bring tremendous results both in terms of times the site is visited and also in conversions. Your reader is always expecting for the new content to be posted on the site. It can be a challenge to create new content constantly. This is the place for content curation which make your writing fresh and valuable for the readers.
The main issue with curating content for your site instead of creating it from the beginning is that Search Engines do not like the duplicate content. This means the same content simply copied and pasted on your site. If your content is word for word the same as someone else’s content then there will be competition between your content and the original author’s site for the top spot on SERPs. It is important to always curate your content wisely by adding your own commentary to it.
How Juuga helps you to curate with success
Successful curation requires balance between sourcing the content and adding your own words to it so that you can make it more valuable. This process begins with sourcing the content and then organizing it appropriately to grab reader’s attention. When it is the time to add more value to the content, this is the point where the process of content curation becomes a bit more difficult and time- consuming. If you want your writing and posting -to appear in the top searches then it must be engaging, fresh and according to the interest of your audiences.
Juuga helps you to add that power of engagement to your content. The aim is to assure quality content and also to have it be fresh and original content to satisfy the key elements in SEO. Our expert copywriter will create keyword-rich, high-quality, and engaging content through a process called Content JAM. We facilitate the process of writing and through our mixed use of media, including text, images, and videos –we create a monthly list of blog articles and social media snippets to be shared on your page to improve social signal. We help you to make your content high in quality so that it positively impacts your SEO. You will be ranked in the top searches and you can attract your audience.
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