Digital Media Consumption Patterns During COVID19

Extraordinary times we are living in right now.

As we anticipate a slowdown in the next few weeks, these are some observations that I have personally gathered in different parts of the world:

• Online Delivery of Products and Services
  • E-commerce website
  • Digital Delivery
  • In-person Delivery
• Social media consumption will grow
  • Facebook, Instagram, websites
  • Streaming videos, Youtube, Netflix
• People stuck at home wanting to learn something
  • E-courses
  • E-books
• In-person contacts will slow, which leads to
  • Virtual meetings / webinars

So far Google Analytics has shown that there had been an increase in web traffic for my retail-based clients.  So the interest is there, however they may not be ready to buy.

This will be a time to build up a stronger infrastructure, so we can brace ourselves for the potential economic damage ahead and have a quick recovery.

Wishing you well.

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