Discover How to Save Time and Create Consistent Content for Your Insurance Company using Content Curation
What is Content Curation?
Content curation is the process of gathering information relevant to a particular topic or area of interest from various sources and then organizing it with the intention of creating more valuable content.
Saves Time
Marketing virtually brings new challenges for business owners along with innovative ideas every day. Marketers produce an astonishing amount of content in today’s content-driven marketing. It is because this activity draws more organic traffic to your website and it also improves the quality of leads for your business. For insurance agents and many other business owners who do not have enough time to produce valuable content, content curation can ease their process of writing.
Sourcing the topic
Before curating your content, it is important to select a relevant topic and content for which you would like to create curations. Once your content topic has been decided and you have selected your sources you must evaluate the content against this one question: Do the topic and the sources you have chosen have enough depth-coverage of your industry which means do the content that you’ve selected has enough information for your audience to know about your industry. Moreover, keep in mind that your content should have enough value to grab and to hold your reader’s attention. These steps ensure that you gain the greatest benefit that content curation offers a marketer, and that is a constant flow of traffic on their website.
Why it is relevant for insurance agents
Busy insurance agents may feel it is difficult to schedule time on curations. Curation is an easy process for you because with this you need not to think from the beginning but need plenty of time to actually search and then organize the collected data effectively. It is necessary to make the selected content fresh by adding your own valuable information to it because having fresh, original content is one of the key elements in SEO. Juuga Marketing can assist you with sourcing, discovering, and qualifying content curation for your insurance agency. Alongside curation, Juuga can help you to create your own content as well. Our expert copywriter will create keyword-rich, high-quality, and engaging content through a process we call Content JAM. Juuga facilitates the process of writing and uses a mix of media, including text, images, and video. We generate a monthly list of blog articles and social media snippets to be shared on your page to improve your company’s social signal and market reach.
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