Project Description:
February is Healthy Heart Month. MOSAIC, the immigrant settlement society, celebrates February Heart Month by launching its first healthy eating resource guide for New Canadians. The free new resource guide focuses on British Columbia’s local fish and seafood and, in keeping with the theme of heart health month, presents the benefits of eating more fish to help reduce the risk of heart disease. Teaming up with six Metro Vancouver chefs, MOSAIC is able to provide newcomers and immigrants with easy-to- cook recipes that are heart-healthy and delicious.
Juuga Marketing created 4 Chinese language landing page featuring these recipes, while created a Wechat and Weibo campaign that are targeting to Chinese speaking Women between the age of 20-35.
- Landing Page Creation
- Chinese Marketing
- Wechat Promotion
Outcome:
Each article is sent over to multiple Wechat groups in Vancouver, which reached over 6500 users. The campaign created greater awareness for the organization among the Chinese Canadian community.
