Email Marketing Strategy
Define a goal to use email – is it to build connections through personalized engagement? Boost brand awareness? Market your products? Or nurturing leads?

Planning and Publishing
Consider to have a consistent email marketing strategy such as a monthly newsletter, vs a behaviour based email sending such as abandoned cart and welcome emails.

Analytics and Reporting
Email marketing typically has the highest ROI (Return on Investment). Make sure that this channel is reported properly, as well as number of subscribers, opens, bounces, etc.

Follow Up Automations
With marketing automation, businesses can target customers with automated messages across email, web, social, and text according to sets of instructions called workflows. When automation is used effectively to handle repetitive tasks, staffs are free to tackle higher-order problems, and human error is reduced.