Why Do You Need to Track Keywords?
An online presence is essential in marketing your business or product, and monitoring your keyword ranking in Google and Bing will help you detect search trends to recognize what your target market demands. Knowing this will not only help you improve your chances of reaching your target market online, but will also show you which marketing strategies work and which ones need improvement.

Monitoring a large selection of keywords that best describe your business or product will also show you which keywords consistently yield results, so you can implement them in your posts and update pages that aren’t ranking well. You’ll also be able to identify diamonds in the dust keywords relevant to your services or products that are trending. By keeping an eye on these, you can start using keywords that are starting to grow in popularity. If done correctly, this can actively boost your search engine optimization and move your site from page two up to page one in search results in Google.

Using a good keyword research tool allows you to spend less time trying to find keyword statistics and more time analyzing these results and optimizing your site.

How Many Keywords Should You Track?
You’ve decided which of your pages you want to optimize as organic landing pages, but how many keywords should you optimize each page for?

Given the fact that you’ll have only one title tag and meta description per page, you’ll need to select a range of keywords that your content can answer while still maintaining focus.

Most SEO tools and keyword rank trackers will target two to three unique queries. Rarely will you see a page that targets a list of keywords more than three, as that would require too many keywords and key phrases to be both relevant to the page and unique from one another. If you’re using two or three, and if each page answers two or three unique questions, that means you should have at least two to three pages per targeted keyword.