What Is a Landing Page?
A landing page is a page on your website created as a specific destination for visitors to your website to get information about a particular offer or resource that’s relevant to them. The page should answer their questions about what they can expect from the offer, how they will benefit from the offer, and why they should continue forward through the landing page to get the offer.

A landing page focuses on a single purpose, like promoting a webinar , a free e-book or a free trial, and it encourages people to take action such as subscribing to your email lists. It’s a lead generation tool, encouraging people to provide their email address and other contact details on the forms, in exchange for the offer you’re promoting.

Lead Magnets as New Lead Generation Strategy in 2021
A landing page is a single web page that serves as the hub for a marketing campaign. It exists to create a very specific action – usually the submission of a form. A landing page focuses on a single purpose, like promoting a webinar, a free e-book or a free trial, and it encourages people to take action. It’s a lead generation tool, encouraging people to provide their email address and other contact details in exchange for the offer you’re promoting.

Effective lead magnets are irresistible piece of content that you can give away in exchange for the contact information of your website visitors. It’s an irresistible bribe because it provides useful information in exchange for contact information. For example, you can give away an eBook in exchange for the reader’s email address. This type of content can be a related blog posts or blog articles you wrote, or it can be collections of social media posts. Other perfect lead magnets can also be content upgrade such as video, white paper, design file, webinars, gated content, checklist, or almost any other resources or strategies that gives value to the prospective customers. On the other hand, you can give away a coupon in exchange for contact information. For example, you can offer a coupon for $5.00 off their next purchase at your store. The coupon should be for a specific dollar amount, or it should be for a specific percentage off a product or service. You don’t want to give away a coupon for “free contents,” because there is no conveyed value for the individual person, and convince them to join your email list.

How Juuga Automation can help you build a perfect leads generation system using Leads Magnets and Landing Pages
Juuga is a marketing automation company that specializes in building lead generation systems. They help businesses improve their lead generation conversion rate by providing them with a content marketing strategy that allows them to build a sales funnel using Lead Magnets and Landing Pages that will improve the sales process. Juuga automates user behavior into Leads Magnets and landing pages that convert potential customers or leads into email addresses, and turning visitors into subscribers.