Digital Marketing For Health & Wellness Professionals
What makes Health & Wellness Professionals Unique?
Each year, new health & wellness trends emerge, and require ever-changing marketing strategies in order to reach your audience.
Some of the key points for a health and wellness professional to succeed in digital marketing:
- Competition: Unless you produce and manufacture the product, you will not be the only one selling the product. So be prepared that people will compare prices with your competitors
- Scaling up: Consider setting up an affiliate program so you can get online influencers to help you with marketing your product
- Using video: Buyers react well to strong messages and visuals. For complex ideas such as health trends and wellness topics, live video is a easy way to engage potential customers.
Lead Capture Strategy What are some of the lead capture strategy for Retail Businesses?
Good Lead Capture Ideas for Health & Wellness Professionals
- Educational articles
- Introductory videos
- User Manuals
- Case Studies
Lead Nurturing Strategy What are some of the lead nurturing tips for health & wellness professionals?
Depending on the type of product you offer – and the buying psychology of your web visitor – if the product is under $100 USD many consumers will buy it on an emotional appeal. Whereas when your product offering requires more research for the higher value, a nurturing process will be beneficial.
Tailor Different Landing Pages for Different Buying Stage
By understanding whether the web visitor is doing research or product comparison, or if they are emotionally ready to buy – this will allow you to tailor the landing page to appeal the different buying stages.
Analytics Tips for Health & Wellness Professionals What are some of the tools to track these strategies?
Source / Medium: The specific channels that helped drive traffic to your website
Acquisition > All Traffic > Source/Medium
It is important to segment where your visitors come from and how they find out about your content, to determine which channel bring in the most visitors to your website.
It is equally important to find out which channel brings in the best quality of traffic – how many pages they have browsed, what is their page duration, and most importantly, their goal conversion rate.