Digital Marketing For Professional Services
What makes Professionals Unique?
Professionals such as financial advisors, accountants, bookkeepers, architects, etc rely on personal relationships to get clients.
Some of the key points for a professional to succeed in a lead generation process:
- Capture attention of a potential client
- Know very well who your ideal client is, and what niche industry you may serve
- A case study of your previous client will enable trust to your reputation and credibility
- Expert knowledge in your domain
Lead Capture Strategy What are some of the lead capture strategies for Professionals?
Good Lead Capture Ideas for Professional Service Providers
- Educational articles
- Introductory videos
- Case Studies
- Checklists relevant for your clients
- Worksheets
Lead Nurturing Strategy What are some of the lead nurturing tips for professionals?
Many professionals do not have a mailing list, so it is important to have a system that can create a system.
Create Different Landing pages
Focus on a specific niche market – such as certain industry that you are familiar with, or a specific type of services that you have knowledge of. Be as specific as you can, and you will be able to focus your marketing effort to drive the right traffic to the right landing page.
Analytics Tips for Professional Services What are some of the tools to track these strategies?
Source / Medium: The specific channels that helped drive traffic to your company’s website
Acquisition > All Traffic > Source/Medium
It is important to segment where your visitors come from and how they find out about your content, to determine which channel bring in the most visitors to your website.
It is equally important to find out which channel brings in the best quality of traffic – how many pages they have browsed, what is their page duration, and most importantly, their goal conversion rate.