Digital Marketing For Real Estate Agents
What makes Real Estate Agents Unique?
Realtors, similar to other professionals such as financial advisors, accountants, etc rely on personal relationships to get clients.
Some of the key points for a realtor to succeed in a lead generation process:
- Capture attention of a potential buyer or seller
- A first time buyers’ guide will draw attention to a new buyer, but will deter those who are looking to sell
- A neighbourhood guide will attract any potential buyer looking to learn more about moving into the neighbourhood
- A seller’s guide or a “moving up the property ladder guide” will help you solidify as an expert.
Lead Capture Strategy What are some of the lead capture strategy for Real Estate Agents?
Good Lead Capture Ideas for Realtors
- Educational articles
- Introductory videos
- Introductory Neighbourhood Guide
- Buyers’ / Sellers’ Checklists
- Worksheets
Lead Nurturing Strategy What are some of the lead nurturing tips for real estate professionals?
Many realtors start off zero listing nor prospects, so it is important to have a system that can create a system.
Create Different Landing pages
Focus on a specific niche market – such as certain neighbourhood that you are familiar with, or a specific type of buildings that you have knowledge of. Be as specific as you can, and you will be able to focus your marketing effort to drive the right traffic to the right landing page.
Analytics Tips for Real Estate Professionals What are some of the tools to track these strategies?
Source / Medium: The specific channels that helped drive traffic to your real estate website
Acquisition > All Traffic > Source/Medium
It is important to segment where your visitors come from and how they find out about your content, to determine which channel bring in the most visitors to your website.
It is equally important to find out which channel brings in the best quality of traffic – how many pages they have browsed, what is their page duration, and most importantly, their goal conversion rate.