Google Analytics is a very important tool in digital marketing that is underused by most organizations. It allows you to track many important metrics regarding source of traffic, quality of your audience, conversions on your websites and monitor the effectiveness of your online (and offline) marketing strategies.
In this 2-hour workshop, you will
- Learn about the basics of Google Analytics
- What are Audience, Acquisition, and Behaviors.
- Understand which channels are growing your business, what content was driving traffic, and are these traffics meaningful.
- How does your website track and measure success?
We will have lots of time for hands-on and questions. Bring your Google Analytics account to follow along.
The meeting will be conducted in Microsoft Teams.