Marketing Management
Juuga Marketing is your virtual digital marketing team..
Marketing efficiency is now a technology-powered discipline, and it’s changing the way businesses reach their customers.
Juuga Marketing’s mission is to enable organizations to grow through insights and automation. We achieve this by creating a precise, measurable, and transparent marketing solution.
Applied Marketing Framework
Our Marketing Philosophy
The Applied Marketing Framework (AMF) is Juuga Marketing’s philosophy, and refers to a systematic approach to marketing. The framework involves the following:
In audience discovery, the applied marketing framework involves researching and analyzing target audience demographics, behaviors, and preferences. This helps in understanding the audience’s needs, pain points, and motivations, which then informs the development of marketing strategies tailored specifically to that audience.
IBranding encompasses the way a company presents itself, its values, personality, and unique selling proposition to its target audience. In the digital realm, where competition is fierce and attention spans are short, a well-defined brand can make all the difference between success and obscurity.
We focus on creating a user-friendly and visually appealing website that aligns with the target audience’s preferences and needs. This includes intuitive navigation, clear messaging, and strategic use of visual elements to engage and guide visitors towards desired actions.
SEO is a crucial component of the applied marketing framework. It involves optimizing the website’s structure, content, and technical aspects to improve its visibility in search engine results. By conducting keyword research, optimizing meta tags, and creating relevant and high-quality content, the website can rank higher and attract organic traffic from search engines.
ISocial media platforms provide businesses with unparalleled opportunities to connect and engage with their target audience on a personal and interactive level. With billions of active users worldwide, social media offers an extensive reach and the potential to raise brand awareness to a vast audience.
In paid advertisement management, the applied marketing framework focuses on strategic planning and execution. This includes defining advertising goals, selecting appropriate ad platforms, targeting specific audience segments, and optimizing ad campaigns based on data and insights. The framework ensures that paid advertisements are targeted, relevant, and optimized for maximum impact and return on investment.
Once the foundational stages of audience discovery, website design, search engine optimization, content creation, social media management, and paid advertisement management has been implemented, we look for ways to systematically replicate the work, to build an automation that delivers valuable and engaging content, using personalization and up-to-date tools to drive results and achieve marketing objectives.