Lead Generation Ideas For Your Business Discover your audience
What makes Your Business Unique?
Every business is different. Each is unique because of the background, the way you market your product or your service, or the product itself. There is no one way to market – and hence it’s confusing to look for information that can help you to reach your target audience.
Some of the key points for a business to succeed in a lead generation process:
- Capture attention of a potential buyer for your product/service
- A lead magnet, such as a white paper / industry guide will draw attention to a new potential buyer
- Case studies and testimonials from past clients
- Really nail down on what makes you unique
Lead Capture Strategy What are some of the lead capture strategy for your business?
Good Lead Capture Ideas for Your Business
- Educational articles
- Introductory videos
- White paper / E-Book
- Implementation Guide
- Worksheets
Lead Capturing Tips What are some of the tips for your business?
Many businesses build up their nurturing list through in-person networking and trade shows, so it is important to have a system in place.
1. Create Different Landing pages
Focus on a specific niche market – such as certain industry that you are familiar with, or a specific type of demographics that you have knowledge of. Be as specific as you can, and you will be able to focus your marketing effort to drive the right traffic to the right landing page.
2. Google Ads & Facebook/Instagram Ads
Google Ads often uncover intentions. If people are looking to buy or sell immediately, they will look on Google. Because you will not be the only professional that is advertising on Google, having very specific keywords will help you lower your ad cost, and raises your Click-Through Rate. For example, if you are an accountant, consider “Quick books tax account in Vancouver” instead of “Vancouver accountants” as the long-tail keywords tend to have higher rate of return.
Facebook Ads are strong with their users’ demographics and interests. If you are a realtor selling a single family home, you may want to target your ads to those who are recently married or became parent; or if you are looking for empty nesters, you may want to target to those who are grandparents.
3. Website Conversion Widgets
When a visitor is browsing on a website and is ready to engage, the chat widget is the fastest, most effective way to engage with the customer. We do not recommend automated chat widget options, simply because of the current AI technology has not reached to maturity (Google, Microsoft, and Facebook are working on it…). In the mean time, a chat widget that connects to your staff or your own phone will be the best way to engage.
