Leverage the Value of Customer Reviews: Boost Your Marketing Results
The value of customer reviews is clear to any business who has been publicly awarded stars or accolades in a review seen by others, especially potential customers searching for products or solutions. On August 22, Juuga Marketing’s online workshop: Supercharge Your Business Growth with Reviews takes participants deeper into reviews as a powerful marketing tool. The workshop covers how and when to collect reviews and how to strategically leverage customer reviews to build trust, increase traffic and raise the profile of a business. Join in from 10 a.m. to noon and you’ll also learn about the tools both free and paid that can help boost your bottom line. Register here. Read on for how to extend the power of reviews you collect.
Where Customer Reviews can be added to your marketing toolbox
Once collected, customer reviews can be repurposed to generate social proof, enhance credibility, and influence buying decisions.
Juuga Marketing suggests you leverage reviews by integrating theme into these platforms:
- Website Testimonials: Select compelling and powerful snippets from your Google Business Profile reviews and prominently feature them on your website’s testimonial section. This provides social proof to website visitors, showcasing the positive experiences of your satisfied customers.
- Social Media Platforms: Share positive reviews on your social media channels, such as Facebook, Twitter, Instagram, or LinkedIn. Create visually appealing graphics or quote cards with snippets of the reviews to catch the attention of your followers and encourage engagement.
- Email Newsletters: Incorporate excerpts and links to your Google Business Profile and include reviews within your regular email newsletters. Highlight specific positive feedback and encourage subscribers to explore more reviews on your profile.
- Local Advertising Campaigns: Include snippets from positive reviews in your local advertising campaigns. Whether through print ads, radio spots, or online banners, featuring real customer testimonials can help build trust and credibility among your target audience.
- Video Testimonials: Reach out to satisfied customers who left positive reviews ask if they would be willing to provide video testimonials. These can be shared on your website, social media, and YouTube, further enhancing your brand’s credibility and trustworthiness.
- Offline Collateral: Incorporate positive Google Business Profile reviews into your offline marketing materials, such as brochures, flyers, and business cards. Including snippets or featuring actual review quotes can generate interest and build credibility during in-person interactions.
- Online Directories and Listings: Not to be forgotten is the opportunity to extend the reach of your positive reviews by featuring them on other relevant review platforms or online directories. For example, platforms like Yelp, Better Business Bureau, Tripadvisor, or specialized industry-specific directories.
Do attribute the reviews to the original source, such as “5-star review on Google Business Profile. It adds authenticity and credibility to the testimonials. Always obtain permission from the reviewers before using their reviews in promotional materials.
Interested in making the most of the customer reviews you’ll want to collect?
Join the workshop and get the know-how to understand and maximize the impact of customer reviews. Reviews influence potential customers’ buying decisions. They contribute to the growth and success of your marketing goals. Get in on it this Tuesday, August 22 online.
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