Checklist to Encourage Positive Reviews Flow: Manage and Maximize Customer Reviews
If you accept that positive customer reviews are essential for businesses who want to establish credibility, attract new customers, and improve their online reputation, then you’ll want to know the next steps? Find those points of action in the checklist from Juuga Marketing below to encourage positive reviews plus tips on managing them effectively. To get the complete picture, including the free tools that are available to you to kickstart your business’s customer review journey, register for the August 22 workshop.
Checklist to manage your customer review plan and set up for success
Some things about the customer review process hinge on your customers. As a business or professional practice, your responsibility lies with setting up an environment that helps customers, your employees and the platform combine to get you those positive reviews. These tips will help:
- Create a Positive Customer Experience: Go beyond good to exceptional service and exceed customer expectations. A positive experience dramatically increases the likelihood of receiving glowing reviews.
- Train and Educate Staff: Train your team to prioritize customer satisfaction and educate them on the importance of reviews. Encourage staff members to actively ask for feedback and reviews during their interactions with customers.
- Make It Easy for Customers to Leave Reviews: Provide clear instructions on how customers can leave reviews on Google Business Profile. Consider adding review links or QR codes on receipts, packaging, or email signatures.
- Follow Up with Customers: Send follow-up emails or text messages after a customer’s visit or purchase, thanking them for their business and kindly requesting a review. Include direct links to your online Google profile for added convenience.
- Use Social Media and Website: Promote your profile on your social media channels and website. Highlight the value of customer feedback and how it helps your business improve, encouraging followers and website visitors to leave reviews.
- Incentivize Reviews: Consider offering a small incentive or reward, such as a discount on their next purchase or entry into a giveaway, for customers who leave reviews. Ensure compliance with review platform policies.
- Respond to Reviews: Engage with customers by responding to both positive and negative reviews. Show appreciation for positive feedback and address any concerns or issues raised in negative reviews politely and professionally.
- Showcase Positive Reviews: Why not?! Post them on your website, social media, and other marketing materials. Highlight specific testimonials and consider featuring them as case studies or success stories.
- Monitor and Track Reviews: Regularly monitor and set up notifications to receive updates on new reviews. Address any negative reviews promptly to demonstrate your commitment to customer satisfaction.
- Engage with Reviewers: Respond and personalize your replies and express genuine gratitude. Engaging with reviewers can further strengthen customer relationships and encourage loyalty.
- Leverage Google’s Profile Insights: Utilize the data and insights provided by Google to understand your customers’ search behavior, average review ratings, and other metrics. Use this information to refine your business strategies.
Does asking for a customer review feel awkward or too complicated?
Fear not! The upcoming workshop on August 22, Juuga’s team introduces free tools that enable systematic review collection. Learn to streamline the review management process, and best practices to organize for your success.
Register here for the online only August 22 workshop and gain further insights into review management,
Customer reviews can help your business thrive with increased credibility and customer engagement and a bigger, better online presence!
Juuga Marketing presents a series of online workshops to help members of our business community grow.
For more information contact team members here:
#315, 698 Seymour Street,
Vancouver, BC, V6B 3K6
Canada
Phone: 778-802-9926
Toll-free: 1-888-828-2106