Essential Questions to Ask About SEO: Laying the Foundation for Success
What does every business owner and professional with an online presence have in common when it comes to their individual Search Engine Optimization (SEO)? They must seek to understand SEO fundamentals. Juuga Marketing has a list of questions that marketing managers or business owners should ask if they plan to hire help to increase their ranking online so that potential customers can find their service and products more easily.
The ever-evolving digital landscape puts every business and profession on an even playing field. The size of their budget or the number of employees is no barrier to getting going online and harnessing the power that propels them on a successful SEO journey.
The destination? Digital discovery. Being found online by the right customers at the right time in their search.
To get there, ask these key questions of your designated digital marketing point person, or the team you may hire to help set you up for success. Once the foundation is laid, the SEO system should drive traffic and attention to a website and propel the company or practice forward in the online space it inhabits.
Check out these questions Juuga handles in their online workshops and client queries.
- What Are My Business Goals and How Can SEO Support Them?
Knowing what you want to achieve is step one in aligning your SEO efforts with your broader business goals.
Are you aiming to increase online sales, generate leads, expand your reach, or enhance brand awareness?
- SEO strategy can be tailored to achieve specific outcomes such as:
- Optimizing your website for high-converting keywords
- Creating engaging content
- Improving user experience
Understanding your business goals will drive your SEO efforts in the right direction.
- What Key Metrics Can Measure SEO Success?
What is measured can be managed, right? Measuring the success of your SEO campaigns is essential to track progress and identify areas for improvement.
What we call Key Performance Indicators (KPIs) can vary depending on your business objectives.
Common metrics you may know, especially if you attended Juuga’s Know Your Audience Workshop are:
- Organic traffic
- Keyword rankings
- Conversion rates
- Bounce rates
- Backlinks
When you identify the most relevant metrics for your specific business and monitor them regularly, you can then gauge the effectiveness of your SEO strategy. This means you will be making data-driven decisions to optimize your results and improve your online ranking, and ultimately your sales.
- How Will SEO Efforts Be Integrated into My Overall Marketing Strategy?
How SEO strategies fit into what you already have going is important. SEO should not exist in isolation. It should be integrated into your broader marketing strategy.
At Juuga, the team’s Applied Marketing Framework is clear about what needs to be done when-step-by-step.
As a client exploring your options with a service or giving directions to your in-company marketing manager, make sure you ask this one question:
How will SEO align with your other marketing channels? These include:
- Social media
- Content marketing
- Paid advertising
Again, integration is important in our hyper connected world. Your customers may wish to find you and follow you to understand your message at an of the avenues listed above and more/
Is there more? Yes. Ask if there will be cross-channel promotion, consistent branding, or collaboration. This may exist between different teams at work for you such as graphics, SEO fine tuning and posting and content creators/writers.
By ensuring seamless integration, you can leverage the power of multiple channels to amplify the impact of your SEO efforts and create a cohesive brand experience for your audience. This means they will be able to discover you, recognize you consistently and trust you based on your messages. Each of these online victories is a point of conversion to the next step or action and then sales.
- How Will You Keep Me Informed of Progress and Results?
Transparency and communication are oft used watchwords at Juuga. They are vital when working with an SEO manager or agency.
Reporting process and frequency of updates is essential to know where you stand month to month and to know where to course correct. You don’t want to lose time or squander money on marketing or locations online that are not netting results.
SEO is a kind of longer game than say, paid ads but a team or designated manger should deliver these:
- Detailed analytics reports
- Regular progress meetings or check ins
- Access to performance dashboards
Despite the idea of automation with programmed emails and alerts, the importance of clear lines of communication has not weakened. You need to be ‘in a real communication loop’ to understand the progress of your SEO campaigns, address any concerns, and discuss future strategies.
Juuga Marketing has always maintained open communication. A primary operating principle is to foster a productive partnership and ensure you are always informed about the impact of SEO on your business.
Ask those right questions about SEO. Align your SEO efforts with your business goals, identifying key metrics for measuring success, integrating SEO into your overall marketing strategy, and prioritizing transparent communication. Do this actively with your SEO manager or agency to unlock the full potential of SEO.
Get with this idea and it can guide your SEO journey toward greater online visibility, increased traffic, and business growth. Join the upcoming workshop on SEO presented by Juuga on July 25 from 10:00 to noon, online only.
To consult with a Juuga team member about SEO services, Google Analytics or Website Audits connect with us via the CONTACT form or here:
#315, 698 Seymour Street,
Vancouver, BC, V6B 3K6 Canada
Phone: 778-802-9926
Toll-free: 1-888-828-2106
We are here to help!