Lead Nurturing Ideas For Your Business Engaging with your audience
What Makes Your Business Unique?
Every business is different. Each is unique because of the background, the way you market your product or your service, or the product itself. There is no one way to market – and hence it’s confusing to look for information that can help you to reach your target audience.
Some of the key points for any businesses to succeed in digital marketing:
- Competition: Unless you produce and manufacture the product, you will not be the only one selling the product. So be prepared that people will compare prices with your competitors
- Leverage and Scale: Consider setting up an affiliate program so you can get online influencers to help you with marketing your product
- Purchasing Experience: A big challenge we have observed from owners of retail store – because now that you are moving your products online, you lost the trust advantage of being in a physical neighbourhood, so store policies such as pricing, return, and shipping will need to be adjusted.
Content Strategy What are some of the content strategy for your business?
Top of the Funnel
- Educational articles
- Introductory videos
- Short, introductory ebooks
- Checklists
- Worksheets
Middle of the Funnel
- How to videos
- Case Studies
- Product/ Service Descriptions
- Long, deep-dive ebooks
- Webinar replays/ presentation slides
Bottom of the Funnel
- Testimonials
- Demo videos
- Product/ Service Reviews
- Competitor comparison tables
- Discounts and special promotions
Lead Nurturing Tips What are some of the tips for your business?
Many businesses start off with very few email prospects, but it is important to have a system that can create a system.
1. Collect Your Emails
Many good leads are collected through offline channels. For example, for store owners you can ask those who walk in to subscribe to your emails, for realtors you can present yourself and have a quick chance to get to meet the neighbours or prospective buyers during open house. Ask them nicely to see if they are interested to learn more.
2. Segment Your List
When entering these emails into your system, remember to have a way to segment them. Are they potential buyers? sellers? What range of pricing were they looking for? What neighbourhood are they looking at?
The finer the detail you can input in your CRM, the easier it is to find the right way to nurture.
3. Automating Your Process
When you send out a new email, are your prospective clients looking at them? Setup a email automation such that you can receive a notification for a qualified lead who is ready to talk to you in person!
