Digital Marketing For Publishing Companies
What makes Publishing Industry unique?
The Internet has overtaken all other forms of media as the way most of us get our information, especially for my generation. But not one of us was sitting there reading from a phone, iPad, Kindle, or any other device. And if you think about it, it makes sense why magazines are still a popular choice of reading material.
Problems Print Publishers are Facing
- Print publishers are facing declined readership
- Less readership means less subscription revenue, and ad revenue
- Large media companies are consolidatingcommunity papers to streamline operation
- Print media companies don’t have the scale or resource to pivot to the new digital model that is working for Huffington Post, Buzzfeed, Vice-type of online only publications
Lead Capture Strategy What are some of the lead capture strategy for Publishing Industry?
Good Lead Capture Ideas for Publishing Industry
- Increase engagement – from a weekly/non-daily publication, to a more frequent distribution
- Additional sales funnel to build and nurture potential paid subscriber base
- Bring the traffic back to your website – where you have full control for your advertisers
- Tracking response behavior to get better targeting for your advertisers