Digital Marketing For Retail and E-commerce Businesses
What makes Retail or Ecommerce Businesses Unique?
Retail businesses, whether brick-and-mortar or online, share similar characteristics in the fact that they are catering many people (consumers).
Some of the key points for a retail or e-commerce business owner to succeed in digital marketing:
- Unless you produce and manufacture the product, you will not be the only one selling the product. So be prepared that people will compare prices with your competitors
- Consider setting up an affiliate program so you can get online influencers to help you with marketing your product
- A big challenge we have observed from owners of retail store – because now that you are moving your products online, you lost the trust advantage of being in a physical neighbourhood, so store policies such as pricing, return, and shipping will need to be adjusted.
Lead Capture Strategy What are some of the lead capture strategy for Retail Businesses?
Good Lead Capture Ideas for Retail or E-commerce Businesses
- Educational articles
- Introductory videos
- User Manuals
- Case Studies
Lead Nurturing Strategy What are some of the lead nurturing tips for retail businesses?
Depending on the type of product you offer – and the buying psychology of your web visitor – if the product is under $100 USD many consumers will buy it on an emotional appeal. Whereas when your product offering requires more research for the higher value, a nurturing process will be beneficial.
Tailor Different Landing Pages for Different Buying Stage
By understanding whether the web visitor is doing research or product comparison, or if they are emotionally ready to buy – this will allow you to tailor the landing page to appeal the different buying stages.
Analytics Tips for Retail and Ecommerce Businesses What are some of the tools to track these strategies?
Source / Medium: The specific channels that helped drive traffic to your website
Acquisition > All Traffic > Source/Medium
It is important to segment where your visitors come from and how they find out about your content, to determine which channel bring in the most visitors to your website.
It is equally important to find out which channel brings in the best quality of traffic – how many pages they have browsed, what is their page duration, and most importantly, their goal conversion rate.