How Can You Use GA4 to Better Your Business Prospect?
Google Analytics worldwide move to its new platform of GA4 brings great benefits to businesses. Owners and managers in every industry category can take action to improve business operations and marketing campaigns. All is based on the information and insights Google Analytics 4 captures about visitors to your website. Read on to learn more about how you can leverage this tool that comes into effect July 1, 2023, to grow and prosper.
How you might be using Google Analytics now and where you can grow
Juuga Marketing’s founder Humphrey Ng, explains how businesses generally use Google Analytics now. “Most businesses are familiar with key metrics they seek to know how they are performing. What their marketing campaigns are doing and their sales picture are top of mind. When we work with clients, we help them set up their analytics, so that the information that the platform gathers results in valuable insights from their website or app’s performance that they can then put into action. The action step is what yields the growth results and it comes from the report that is generated each month. Juuga Marketing helps clients set up their GA4 activity properly. We take the guesswork out and they have the reporting they need to make the best and data-driven decisions, and to interpret it correctly.”
GA4 delivers on standard metrics of Google Analytics and brings improved reporting
If you are currently using Universal Analytics, you may be familiar with features such as:
- Sessions: represents a group of user interactions within a given time frame on your website or app. It helps you understand the overall engagement level and the number of distinct visits.
- Users: the number of unique individuals who have visited your website or app within a specified time period. It helps you gauge the size of your audience and measure user retention.
- Page Views: indicate the number of times a particular page or screen has been viewed by users. It helps you identify the most popular and engaging content on your website or app.
- Bounce Rate: measures the percentage of sessions where a user leaves your website or app after viewing only one page. A high bounce rate may indicate that users are not finding the desired information or encountering usability issues.
- Conversion Rates: track the percentage of users who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It helps you assess the effectiveness of your marketing campaigns and optimize conversion funnels.
Some of these will appear differently in the new GA4 platform. You will find all the information but several features will be collapsed into one category: Events. Set up customized data collection and specific reporting. Contact Juuga. We can help with the technology and the strategy.
Additionally, your business marketing strategist will also be interested in the features of:
Acquisition Channels: that show how users arrived at your website or app. Common channels include organic search, direct traffic, referral traffic, social media, and paid advertising. Understanding the acquisition channels helps you identify which marketing channels are driving traffic and conversions.
Engagement Metrics: especially important to evaluate the effectiveness of your content or features, GA4 provides various engagement metrics like average session duration, pages per session, and events per session. These metrics give insights into how users are interacting with your website or app, indicating their level of engagement.
In setting up your Google Analytics 4 platform, it is recommended that you select what you want reported and link it properly to your website, other apps or Google properties.
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