What Does the Change to GA4 on July 1 Mean for Your Business?
Universal Analytics is gone as of July 1, 2023 and GA4 takes its place! What does this mean for you in your business?
The new platform will continue the original purpose of Google Analytics which is to help businesses to measure their website and marketing performance for years. What you need to know now is that your old account will no longer process new data.
What to do about GA4?
It is time to switch to Google Analytics 4 (GA4). (Contact Juuga If you’d like expert help in setting up your new account properly and to set it to meet your specific business needs.)
What is GA4?
GA4 helps you understand your website.
It tracks performance and how users interact with your marketing efforts. As an online platform it allows you to measure how users find and interact with your website.
Business advantages of GA4
Within the analytics you can access behind your website, you can see a variety of metrics that tell you if you are hitting the marketing goals you set. (You do set marketing goals, right?)
You can access different helpful reports with GA4.
The GA4 overview reveals how users landed on your website. From there you can see the actions and different paths people have taken after reaching you.
You learn your audience demographics and even device information. This is one step to knowing your audience so that you can connect with them better. GA4 won’t tell you who they are in the way an ideal customer profile would, but it’s a good start to knowing demographics and locations of the people who have expressed interest in knowing more about you and the solutions and services you provide.
Got an e-commerce business?
GA4 delivers loads of insights – in addition to the reports section of your account, you can view advertising-specific data, see the metrics you’ve gathered, and even go deeper into your performance with AI insights.
What is the difference between GA4 and Universal Analytics?
- GA4 collects and handles data differently from the Universal Analytics in current use.
- GA4 is very much privacy-focused in the web world.
- Its measurement relies less on cookies and it shifts away from session-based data into event-based data.
- GA4 combines individual ‘hits’ on your website into a single ‘Event’ category instead of Page view, Social hits and others. (For help with labeling events and understanding custom dimensions contact Juuga)
How to set up GA4
To harness the benefits of Google’s products to measure your marketing performance, and to make informed decisions, you will need GA4.
If you are already using Universal Analytics, you have an account already, and can access the GA4 Setup Assistant through your admin settings. Your set up, however, is critical to your success.
There are details to consider to properly set up your account so that it runs reports and yields the information that helps you plan strategies, marketing decisions and budget allocations. Juuga is knowledgeable in the technology – and has a track record of success in implementing digital marketing strategies for small and medium businesses.
Clear the pathways properly when it comes to tags or code that makes it possible for data to go from your website to GA4. Be sure it works with your content management system (CMS), or to use other Google properties to support your business success. Don’t be afraid to reach out for expert help to update your website behind the scenes and to set you up properly.
Grow with GA4. Connect with Juuga Marketing to ensure a healthy start.
Want to attend the GA4 Workshop? Register here June 27, 10-noon, online.
#315, 698 Seymour Street,
Vancouver, BC, V6B 3K6 Canada
Phone: 778-802-9926
Toll-free: 1-888-828-2106