How SEO helps physiotherapists rank higher on search engines
The state of your SEO health affects every aspect of your marketing or presence online for your physiotherapy clinic and services. It makes you ‘discoverable’ by your current and new customers as they look online for the very health and wellness solutions you offer. Ranking higher means that when they get search results for questions they type in like, ‘physiotherapists near me?’ or ‘physio clinics open evening’, your clinic will be shown to them as close to the top of their viewing screen as possible.
Being on that first page is part of the steady and silent strength SEO provides to boost your client attraction.
Steps to begin to boost your success and rank higher in searches with SEO services are to:
- Optimize your current online presence - start where you are now.
- Determine the keywords customers are using most – this research time is in valuable.
- Learn your competition’s online presence – their activity, location and keywords in use.
How these search engine ranking steps work to increase your website traffic
You can start with an audit of your website. The audit reveals information fairly quickly and you’ll find it most useful if interpreted by an experienced digital marketing team. The results help focus you on what needs your attention most.
You’ll definitely also need to know where you stand in relation to your local competition or other physiotherapists. This doesn’t just mean how you compare on services or price. It is advantageous to know where your customers go to find you and of course also come across your competitors. Most of the time that ‘location’ is online in any number of social media. They’ll also see the number of positive reviews listed and opinions on responsiveness.
When you work with Juuga Marketing, the team can help with the research and tools. Your physiotherapy services need to be positioned in the right context to boost your online presence and incoming business and to leverage SEO’s potential to help!
‘Keyword Research’ is part of that SEO strategy to rank your business higher and in the bargain attract prospective patients. It identifies relevant keywords related to your business, including the services you offer and your location.
Once you know what words are the ‘hottest’ in your local area for your health and wellness services, and the ones customers are using when they search – and find you, and your competition, you can use these in all your digital marketing activity.
Learning the digital marketing practices that add to your presence and profitability, and applying they principles of SEO well has been a game changer for busy physio clinics and physiotherapists with an online presence.
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