Can the SEO System for My Renovation Business Be ‘Set and Forget’?
Have your already tapped into the power of Search Engine Optimization (SEO) to boost your visibility online so that customers searching for your renovation services can find you and call for a quote? Great!
Now that you’ve taken that smart set-up step to be found in your local market, can you forget about it and just get on with working in your business?
The answer from Juuga Marketing is both yes and no.
Here’s why:
Yes: Once it is in place. SEO is a great tool that works for you 24/7 – even when your shop is closed.
SEO continues to make sure you are represented online and most importantly found even as you are busy serving clients or have already turned your key to close up for the day. It is in place and at work, but online life is dynamic and so is your competition.
No: To keep ranking well in SEO it is important to be consistent.
Managing SEO success also means measuring it for effectiveness. Keeping tabs on how well you are showing up in searches by the very customers you are seeking to attract. When they look for your renovation services, they need to find you as close to the top of the search results page on their screens as possible.
You can measure how well you are doing. If you pay attention to online activity and your presence you can manage your success better. You will know where the gaps are and what is working really well and should continue to invest in. The digital marketing agency that is on the job for you, or your designated digital marketing person at your construction company is the key to continued SEO improvement.
What is the answer to ‘set and forget search engine optimization’ if you are a busy renovation contractor?
Fresh is best for online success. Search engines work in your favour and improve your ability to be found, seen and hired via digital marketing when you stay on top of the content. Offer frequent posts, articles, videos, infographics or announcements. Be consistent about posting them. Then monitor how they are received.
It is very satisfying to be found by new and current customers who must be reminded that you are ready to serve them. You can get help if you are too busy to monitor your website’s or social media posts’ performance.
Digital marketing experts can:
- Track your traffic to see how consumers interact with your content
- See how visitors to your website behave once they arrive
These two metrics according to Juuga, give you insights that guide you as to how you appear in the public space. They also help you identify areas for improvement and how best to adjust your SEO strategy steps going forward.
Get set up for success online with SEO, and watch out for growth.
Interested in learning how to build that growth into your business? Connect with Team Juuga today.
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