Search Engine Optimization for Chiropractors – How to Get Started
When SEO is at work for chiropractors it means their chiropractic practice reaches the highest number of potential local patients who are searching online for their services. It is a critical strategy and it can generate a better return on your investment (ROI) than other marketing options for chiropractors.
Search Engine Optimization (SEO) improves your online visibility and attracts potential customers. In this post, we’ll look at how to get started and take you from aware of your SEO potential to boosting your incoming business.
The health of your SEO services affects every aspect of your digital marketing or presence online. It helps you be ‘discoverable’ by your current and new customers when they are looking for immediate pain relief. It keeps you top of mind as they learn about the health and wellness services, they can return to at your chiropractic clinic.
4 steps to improve your search engine optimization even on a starter budget
- Do your keyword research first: You can explore for free with Google Keyword Planner or Ubersuggest so you find the relevant keywords and phrases that your target audience is searching for. The more specific you are the better. For example, your soon-to-be patients might find you as they search for ‘pregnancy chiropractor in Vancouver’, or ‘sports chiropractor in Burnaby’, ‘back pain specialist in Surrey’ or ‘joint pain treatment + relief’.
To apply more sophisticated research approaches, consult an experienced digital marketer like Juuga Marketing for help.
- On-page optimization: Of the different types of SEO, on-page optimization involves streamlining your website content and structure for search engines. This includes using relevant keywords in your website content, meta tags, and descriptions. Don’t forget the images – from compressing them to reduce page load time and putting your newly researched keywords into the tags and descriptions. A digital marketing agency or your team member should check that your website is mobile-friendly and has a user-friendly interface.
- Content creation: Create blog posts and articles with high-quality, unique content and you will improve your search engine ranking. Writing informative, valuable, and most importantly post relevant to your target audience will help attract more visitors to your website and increase your website’s authority.
- Internal links: Links that guide a reader of one post on your site to another post you offer, or onto another page on your website, are called internal links. You can insert them into posts, pages and also images and menu phrases. They are important as they alert visitors to other areas of your website where you have posted additional valuable information, or highlight your products and services letting readers learn more about. Your SEO is boosted as well because links help search engines learn more about you in addition to the keyword clues as to how they can promote you to online searchers.
These steps will get you started, but do remember that steady success with your SEO is a long-term strategy.
Check back as Juuga Marketing posts more steps you can take over time to see results.
Put the power of SEO to work for you today and don’t miss any more attention or sales for your office.
Got Questions concerning SEO and your chiropractic practice? Book a time to chat with us!
Checkout Team Juuga’s website here.